February 2, 2026

Build Your Brand Entrepreneurship Class

The Build Your Brand class is a comprehensive entrepreneurship workshop designed specifically for residents of the McDougall-Hunt neighborhood and the broader Detroit community. This program bridges the gap between having a business idea and establishing a professional, sustainable brand identity.

1. Founding an Identity

  • • Your Story: Identifying the key moments and people in your journey.
  • • Single Sentence: Understanding why you started so you can articulate your brand positioning.
  • • Strategic Framing: Communicating your brand vision in a way that connects with customers.

2. Digital Product Branding

  • • Social Media Management: How to build and maintain your brand's social presence.
  • • Website Basics: Building a professional digital home for your business.
  • • Content Creation: Storytelling through brand visuals and copywriting.

3. Operations & Sustainability

  • • Financial Planning: Budgeting and revenue modeling for small businesses.
  • • Partnership Building: How to identify and engage strategic allies for your brand.
  • • Resilience: Strategies for sustaining and growing through challenges.